Contact: 770-653-4053
jim@bigimpactlife.com
My resume below for your review:
James O'Day
2625 Stonegate Drive · Cumming, GA 30041 · odayjim@hotmail.com · 770.653.4053 cell
Senior Management/Sales Professional
Sales and Marketing Strategy / Operational Excellence / Innovation & Expansion
Passionate, results-minded executive with proven success driving success, visibility and productivity for companies and non-profit organizations. Excellent career includes 20+ years in executive management, sales and marketing, leadership and relationship building. Strong leader with an ability to inspire teams to support and advance a single, cohesive mission or objective. Results oriented diplomat with the ability to serve organizations and constituencies alike.
Core competencies include:
Strategic Planning & Execution
Customer Relations
Leadership and Problem Solving
Team Building
Advancement Strategy
Major Account Sales and Development
Budgeting & Financial Management
Branding, Marketing, Sales & e-Commerce
Campaign Development
Growth and Expansion
Professional Experience
THE INSTITUTE FOR THE PSYCHOLOGICAL SCIENCES, Arlington, VA
Vice President, External Affairs (9/2012 to Present)
Provide the direction, supervision and leadership for all revenue generating activities for the university including advancement/development, admissions, marketing, and online education. Increased overall revenue by 13% and pipeline by 50% in 12 months. Initiated three major alliances resulting in a new revenue stream from online webinar and certificate sales. Expanded donor base by 25%
Selected accomplishments:
Launched revenue generating online non credit bearing certificate program increasing net revenue for this product line 30% in 12 months
Oversaw creation and feasibility of online degree program expected revenue $3million over 18 months
Developed $8 million dollar Capacity Campaign including mailings, brochures and presentations
Created annualized fundraising and admissions plans
Implemented new software Grad Pro and UFAS for admissions
Developed marketing plan and hired staff while managing outsourced components
Increased annual giving donors contributions 25%
Helped raise largest board members contributions in organizations history
Delivered record breaking direct mail results through consistent messaging and electronic communication follow up.
Identified and secured 10% new donors through prospecting mailings, social media and personal contacts
HEROIC MEDIA, Austin, TX
President, SouthEast, and Interim Chief Operating Officer (COO) (2/2010 to 9/2012)
Provide vision, insight and leadership for fundraising and development, marketing, donor relations, operations and administration for $5M non-profit organization. Identify opportunities to drive awareness at local, regional, and national levels. Cultivate relationships with major donors (over $3M in net worth). Solicit all major gifts in SE region. Created annual giving program and strategy. Motivate and oversee marketing and operations teams. Introduce policies and procedures for human resources, finance and marketing functions. Selected accomplishments:
Implemented Moves Management for all MG prospects and suspects
Created a Top Donor pipeline in the SE region through relationships, events and prospecting
Achieved 50% growth in region in funds raised
Dramatically increased visibility by designing and executing powerful communications campaigns that leveraged digital and traditional media for maximum impact.
Improved top-line revenue by 20% by establishing a clear connection and bridging the gap between donor support and constituents served by the organization.
Eliminated inefficient operations to reduce operating expenses by 58%.
INTEGER USA, Hamden, CT
Director (3/2007 to 2/2010)
Pioneered and executed strategies to expand operations through apostolate and institutional development. Initiated productive relationships and sustained open lines of communication with decision makers. Managed and oversaw 11 schools and six apostolates. Selected accomplishments:
Designed and rolled out an integrated development model that triggered fast-paced growth.
Created and launched the first “Locality “fundraising and management model for the organization in Atlanta region.
TRINITY FAMILY INTERESTS, New Milford, CT
Managing Director (1/2006 to 3/2007)
Hired, trained and supervised customer-facing personnel to create a dynamic, hard-working team that achieved exceptional results in customer satisfaction. Directed all day-to-day operations with full accountability for P&L, budgets, human resources and administration. Led due diligence in preparation for the company's acquisition. Selected accomplishments:
Gained valuable, hands-on experience in small business management and entrepreneurship at all phases of the business life cycle.
Expertly navigated relationships, finances and contracts from startup through acquisition.
GLOBAL SECURE CORP., Washington, DC
Vice President Sales and Marketing (3/2005 to 1/2006)
Championed sales and marketing programs and operations to establish cohesive operations and drive revenue. Developed and implemented the first corporate distribution strategy. Partnered with the company President in guiding organizational success while building long-term alliances and identifying acquisition opportunities. Trained and motivated the sales and marketing team. Selected accomplishments:
Instituted a goal-oriented "Corporate Synergy" plan that standardized sales and marketing efforts across three distinct divisions, maximizing budgets while improving brand equity and consistency.
Spearheaded sales and marketing programs that targeted key audiences through new business development, e-commerce and digital platforms.
WARD LEONARD, INC., Thomaston, CT
Vice President Sales and Marketing (4/2001 to 1/2006)
Defined and executed new business development, sales and marketing plans and programs to deliver immediate and sustainable growth. Developed cross-platform strategies to expand market reach. Managed and enhanced the company's online presence. Oversaw catalog and e-commerce operations. Hired, coached and led top-performing teams. Selected accomplishments:
Led initiatives and campaigns that increased sales by 15% to 20% annually.
Crafted the company's first integrated corporate marketing plan which capitalized on Internet (e-commerce, online customer portal), customer relationship management (CRM) and catalog channels to seize new revenue and heighten customer loyalty.
Established alliances and negotiated joint projects with government and private sector stakeholders.
EAGLE ELECTRIC / COOPER INDUSTRIES, Long Island City, NY
Director, Sales and Marketing – The Home Depot (10/1988 to 4/2001)
Promoted from Regional Sales Manager in '98 to boost brand awareness, sales and profitability for the company. Defined and implemented the national sales strategy. Hired and developed a winning team of local field sales and service representatives. Launched promotional plans in targeted markets. Created the field training guide for superior performance. Selected accomplishments:
Participated in establishing a focused and cohesive organization following the merger of Eagle Electric Manufacturing Company, Inc. with Cooper Industries.
Rolled out high-impact initiatives that increased category sales by 30% in 24 months.
In prior role as Regional Sales Manager ('91 to '98), penetrated the previously untapped food and drug market, and executed sales and marketing efforts that drove regional volume by 600% in five years.
Education & Affiliations
ST. JOHNS UNIVERSITY, Flushing, NY · Marketing and Business Administration
Technical Proficiencies: Microsoft Word, Excel, PowerPoint, Outlook, Blackbaud Raiser's Edge
Affiliations: Legatus Atlanta (Membership Chair) · GA Catholic Men's Conference (Chair) · Lumen Atlanta
References available upon request